Social Media Comms. - Facebook for Effective Comms & Engagement (26 April)
Facebook has revolutionised the way governments and its leaders have engaged, interacted and networked with its public stakeholders. To optimally shape the public’s experiences and sentiments through social media communications such as Facebook, this 1-day programme serves to equip public leaders with key management strategies to develop sustainable social media campaigns.
Social Media Comms. - Harnessing the Potential of New Media Comms. (17-18 May)
Social Media has profoundly impacted public communications, changing the way Public-Private Enterprises engage, dialogue and communicate with stakeholders, who have gained unprecedented access to more diverse information beyond official public communication channels from diverse on & offline sources.
Perceptions and stakeholder experiences will be influenced and shaped in a dynamic manner, with resultant impacts to enterprise branding and stakeholder engagements. This programme will expose you to current social media trends, the opportunities & conflicts; as well as ways to harness the full potential of social media towards effective enterprise branding & stakeholder communications.
Social Media Comms. - Integrating New & Traditional Media (31 May - 01 June)
Social media has dramatically changed the comms landscape, shifting the way we interact, share, engage and learn. Public comms therefore face an imminent danger of being irrelevant, if public agencies inadequately adapt to it. This 2-day course for Div 1 Civil Servants aims to empower PR & Comms practitioners with decisive strategies to augment existing comms strategies / plans with new media.
We're delighed to announce our engagement as the PR & Content partner for the Ministry of Defence's NS45 Publicity & Branding Campaign in 2012. Specifically, we are taking lead in the PR, Media Management and Online Engagement segments, in support of Mandate Advertising International who are the advertising and project lead.
